Fizzer was losing money the whole time warlight has been playable since it started (2011 maybe?) to when the adverts first came onto the website - because he had to pay for the servers for everyone to play on, yet the money from memberships was not covering his costs.
if WL does not generate enough revenue, eventually it will go away
This is one of the reasons many people bought memberships before the large changes, to try and help Fizzer financially and keep the game online and here to play. However I see it as very unlikely that the site is losing money now (with ads) and he will have to bring it down, so that wouldn't really be a reason to change the name changing rules (imo).
Edited 7/30/2015 11:12:32