And then you'd have it- you're suddenly the clan that becomes known for having the most enjoyable games (using some metric of enjoyability- you probably want to decide what that is, since different players find different things enjoyable). Or you could even go for a broader approach- try to be the clan that makes all sorts of games as enjoyable as possible for its members. This would be a neverending goal that would totally define your clan and require you to build and channel a massive resource base but you'd be able to confidently say, "No matter what you play, The Gentlemen's Clan is probably the place where you can have the most fun playing it."
It would be incredible to have that, and of course I'm working hard to try to kickstart it's creation. Basically turning that $15 into enjoyment for many people in the game would be great. :)