OK. So how did the Nazis regard themselves. It is instructive to see what Adolf Hitler had to say on the subject. An excerpt from Mein Kampf:
Yes, how often did they not turn up in huge numbers, those supporters of the Red Flag, all previously instructed to smash up everything once and for all and put an end to these meetings. More often than not everything hung on a mere thread, and only the chairman’s ruthless determination and the rough handling by our ushers baffled our adversaries’ intentions. And indeed they had every reason for being irritated.
The fact that we had chosen red as the colour for our posters sufficed to attract them to our meetings. The ordinary bourgeoisie were very shocked to see that, we had also chosen the symbolic red of Bolshevism and they regarded this as something ambiguously significant.
The suspicion was whispered in German Nationalist circles that we also were merely another variety of Marxism, perhaps even Marxists suitably disguised, or better still, Socialists. The actual difference between Socialism and Marxism still remains a mystery to these people up to this day. The charge of Marxism was conclusively proved when it was discovered that at our meetings we deliberately substituted the words ‘Fellow-countrymen and Women’ for ‘Ladies and Gentlemen’ and addressed each other as ‘Party Comrade’. We used to roar with laughter at these silly faint-hearted bourgeoisie and their efforts to puzzle out our origin, our intentions and our aims.
We chose red for our posters after particular and careful deliberation, our intention being to irritate the Left, so as to arouse their attention and tempt them to come to our meetings – if only in order to break them up – so that in this way we got a chance of talking to the people...
The goal of the Nazis and Hitler, with the use of the color red, and the name
Nationalsozialistische Deutsche Arbeiterpartei with its emphasis on Socialism, was from the very beginning to confuse and deceive. It worked.
And it is still working.