This isn't really a "thing" here in the states. Not sure how you found this
this actually did the rounds on the internet months ago, i don't even remember where i saw it. creepy maladjusted neckbeard antifem douchebags seize on just about any minor thing, twist it and present it as evidence of ... feminist iniquity, or whatever the fuck goes on in these people's minds.
actually looking at the website again i was far too even-handed. it's fairly obvious to anyone with the most basic reading comprehension what they are trying to do (and it isn't to literally ban a word), and it is supported by what we in the logic business call "facts" and "statistics", which do not deserve mockery. i have no problems with the campaign at all and they shouldn't have to fit their message around anticipated reactions of retarded neckbeards trying to push their misogynist agenda.
Their facts are bullshit.
How many top companies have a female ceo? What % of their upper management/boardroom are female? How many countries have a parliament/congress with a majority of women?
Are their statistics definitely, 100% accurate? No, but they don't seem absurd either.