All that because Seph did a joke
Well, I checked IGDb because I wanted to see how close Sephiroth was, exactly. And then I dug more into KEA Games'
Warzone because I remember being confused when Fizzer's lawyers claimed KEA Games' game was Fizzer's. The dots just connected. And I laughed. And I had to share it (after notifying Activision's lawyers first, of course), because it's so funny. There's just so much meme value if this dumb little detail helps end Warzone's trademark payday pipe dream.
What do jet ski and elevator describe
"jet ski" and "elevator" are generic, not descriptive; my bad, should've been clear. Just used them as worst-case examples of what happens when a trademark isn't defended and consumers start associating it with the product rather than any source.
To simplify things:
- "jet ski" and "elevator" literally describe the products they reference (like you noticed), and so they're generic
- in contrast, "battlefield," "rice thins," and (per Activision's argument) "warzone" are
characteristics of the goods/products they reference, so they'd be descriptive (and not trademarkable absent secondary meaning)
I think if you scroll back a few pages I went into this into a little bit more detail. But you can also Google "spectrum of distinctiveness" or "generic vs. descriptive trademark" you'll get much better explanations (from actual lawyers!) with references to case law.
Also, First to use may not be a valid excuse for Fizzer, but can you define Global recognition, which is the point of Activision right ? Is it having lots of customers, dispactched all over the world ?
Just think of it this way (very oversimplified), like a flowchart or decision tree:
1. Is "warzone" inherently distinctive (suggestive or arbitrary)? If yes, the common-law trademark goes to the first to use (KEA Games? Warzone? Someone else?) and Warzone might be able to get the registration (not sure what happens here, since none of the prior users before Fizzer are in the ring right now- does the USPTO just ignore them and give the mark to the earliest-to-use who bothered to file? Or does the USPTO just not give anyone the mark?). If not, see next question.
2. Is "warzone" descriptive? If not, no one gets the trademark. If yes, see next question.
3. Has "warzone" acquired secondary meaning in relation with Activision's game? If yes, Activision gets the trademark (and already has the common law trademark). This doesn't mean "global recognition"- it's a US trademark. This means whether consumers think "warzone" in video games and immediately think of CoD:WZ. If not, no one gets the trademark.
For the time being though. So every now and then, the brand would be granted to Activision or to anyone else coming and surpassing the popularity ? I doubt so.
If Activision gets the mark, they have a lot of leeway to go after future entrants and prevent this scenario (but less leeway to go after innocent prior users like Fizzer). If someone else is able to claim "warzone" in the minds of consumers, most likely Activision just loses the mark and no one gets it because the word becomes more of a product descriptor.
Edited 8/6/2021 20:26:03