Executive Summary #5:
Everything started with the question:
"How can we make Warzone more popular"From what I gathered, the short answer is this 6-step guide below;
1) Make the game more "new-player friendly"1.1) Terminate Auto-Changing Settings
- Instead of changing player settings automatically, ask players if they wanna change (so many new players quit because they thought Warzone App got broken due to auto-changing start-up screen + so many new players quit because they got overwhelmed by never ending games due to auto-enabling auto-invite)
1.2) Better Tutorials
- Develop detailed tutorials for each official template + For commerce, commanders etc.
1.3) Improve the Level-Up System
- Focus on participation, not wins (new players shouldn't be try-hards) + Make each level-up more rewarding (Coins, articafts, colorful text etc.) + Make all settings accessible to all players (at least for single-player custom games)
1.4) Separate Win-Rate & Ratings System
- WR only effected by: Tourneys, Open Games etc. | Ratings only effected by: QM, Ladders etc. + WR should only be effected by last 100 games (like booting rates)
1.5) Player-friendly GUI
- More emphasis on QM, Less emphasis on Open Games (Open Games are confusing for new players)
1.6) Better, Standardized Official Templates
- Remove: SEAD (on CW), 4FFA (on QM), S2V2 (on WZI Arena) | Add: Diplo templates (on QM), AIs vs Players template (on QM), Small Earth Multi Attack (on CW) etc.
2) Update some old ineffective mechanics2.1) Improve Matchmaking Systems
- Every player should face people from their skill level
2.2) Better Single-player
- Shorter levels + Rewards for finishing each level (especially with gold star) + Better levels which are similar to official template settings + Superior AI etc.
2.3) Improved "Accidental Commit" System
- i.e. If most of your armies didn't moved, double check the commit button
2.4) Multiple Clan Settings
- When making a new clan, player get to choose if they want capped or uncapped clan but uncapped clans can't play the game competitively (no CW, no CL etc.)
2.5) Rebranding/Renaming
- Go back to WarLight if able to, it will be important on marketing campaign step
2.6) Wheel Spin Cooldown Reduction
- Its currently every 16 hr, let's make it 8 hr (To reduce the coin gap with players from top clans + To encourage players to play more frequently + To increase Fizzer's advertisement revenue)
3) Utilize the community to increase visibility of the game (Youtube, Twitch etc.)3.1) Find a Voice & Image of Warzone
- Everyone will subscribe to him and help him become popular to increase the visibility of this game
3.2) Warzone Community Newsletter
- All trends, dramas, game changes will be gathered & summarized in a single place to make community more informed and engaging
3.3) More Accessible Information
- All community accumulated knowledge about WZIdle, Official Templates etc. should be gathered in a single place like Fandom/Forum/Drive etc. + Community should work to protect and improve this accumulated knowledge
3.4) Special Clans To Help New Players
- When a new player starts playing the game, game can force that player to go into a clan after the initial tutorial ends, through "Join a clan" page (they can leave the clan whenever they want, its just to show how to join a clan). They can join these new clans dedicated to help new players which will help them understand the game quickly while keeping them engaged with the community
4) Fizzer needs to start an aggressive marketing campaign5) Fizzer needs to recruit a small developer team to keep the game trendy6) Maintain the cycle "More players > More revenue > More advertisement" for infinityOther Suggestionsa) When creating a game, if specifically a 1v1 QM template is used, there can be a an option to search players from QM (with ranking similar to person creates the game) as well. So that players can find another player faster
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Didn't included with the rest because this was too small and convolutedb) Advanced filtering options for Open Games (you can look for games with specific settings etc.)
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Didn't included with the rest because Open Games already have just a few games, this filtering will make the options feel even less